Background
Inserts are a tactile adverting media that come in many guises from loose sheets to catalogues, post-it notes to sachets/samples.
Typically inserted in to national press and magazines - the perception is that inserts then go “straight in the bin” which is disproved by our own client response data!
In fact, inserts are frequently up to 10 times MORE responsive than display page advertising - this helps the marketeer plan on results not perception!
According to the Direct Marketing Association, the UK insert market is worth over £1 billion per year (including media and print/production cost).
There are over 20 billion inserts a year printed and placed in the UK – further proof that inserts deliver results for clients.
What's growing - 3rd party inserts
Inserts that ‘piggy back’ other companies mailings and product dispatches offer a genuine alternative to customer acquisition through direct mail.
Saving the earth (in a carbon footprint and financial sense) we champion this media, booking more volume than any other media business in the UK.
No time like the present
There has never been a better time to test inserts as media owners are battling the crunch by reducing yields and even offering “performance based” deals to tempt in lapsed/new business (all handled through us of course!).
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