Background
Inserts are a tactile adverting medium that comes in many guises from loose sheets to catalogues, post-it notes to sachets/samples.
Typically inserted in to national press, magazines and increasingly into direct mail (see 3rd party below) - the perception is that inserts go “straight in the bin” which is disproved by our own client response data!
In fact, inserts are frequently up to 10 times more responsive than a display advertising page - this helps the marketer plan on results not perception!
According to the Direct Marketing Association, the UK insert market is worth over £1 billion per year (including media and print/production cost).
There are over 20 billion inserts a year printed and placed in the UK – further proof that inserts deliver results for clients. (Incidentally making our clients account for almost 10% of the entire insert market!)
What's growing? - 3rd party inserts
Inserts that ‘piggy back’ other companies’ mailings and product despatches offer a genuine alternative to customer acquisition through direct mail.
Saving the earth (in a carbon footprint and budget!), we champion this channel, booking more volume than any other media business in the UK.
No time like the present
There has never been a better time to test inserts as media owners are battling the downturn by reducing yields and even offering “performance-based” deals to tempt in lapsed/new business. Contact us for more information.
|