Page & moy

Client : Page & Moy
Sector : Travel
Product : Page & Moy – Travelsphere – Just You
Date appointed : October 2006
Media responsibility: Insert planning and buying, and print.
 

The challenge:
Press adverts declining in response increasing cost per enquiry.

 

What we did:
Split the proposition in to 1 stage (sell holidays off the insert) and 2 stage (brochure request). As well as national press we added 3rd party inserts, mature magazines, UK Subscriber tests, to hit target audience more efficiently. Improved print format to maximise media usage.

 

The outcome:
Cost per enquiry and cost per sale now on target. Inserts represent the majority of offline activity.

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