Cancer Research
We first met up with Cancer Research at a new business forum in 2006 - Their general objection was that insert response was in decline and their media agency had run out of ideas...
They gave us the “last chance saloon” and we got to work on new printed formats, testing lots of new media and smashing media entry rates to improve ROI.
The initial results were poor and the previous media agency delighted in telling our MD personally – the campaign “bombed”!
However... as results matured, Cancer Research realized that most of our NEW ideas had worked, and we had in fact started to improve their results...
So much so, that in May this year, they decided to bring back inserts and we won a 3- way agency tender (beating their media agency again!) to test inserts in the autumn.
And developing our ideas has further improved ROI. The autumn campaign was 18% over response target, and we have sign off to treble the activity in 2010...
If that’s a bomb, order us a big one!
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