What we do
Our team sell 3rd party inserts into our exclusive portfolio of high volume customer statement & catalogue mailers, mailed customer magazines and product despatch. The Insert House portfolio is made up of the most responsive distributions that we have used as an insert planning and buying agency.
For our sales clients, we take care of the entire process from start to finish, forecasting sales revenue, building production/capacity schedules, ensuring all inserts are delivered on time and within specification and invoicing advertisers. Depending on the size and nature of the distribution, we will either guarantee revenue at an agreed cost or work on a flexible commission basis.
What’s different
With 11 insert specialists, we have a greater resource than any other sales house. Our salespeople don’t sell lists/data, or press advertising - their day to day business is selling inserts.
Those that work with us know that we are a lively bunch who knock down doors to get deals done - and it works for our clients, as you can see from the revenue figure below.
Unlike our competitors we are not reliant on the spending habits of other media agencies, as we sell the majority of our portfolio to our own direct client base (we have over 200 active insert advertisers – a pretty good head start on the rest of the sales companies out there!). We also offer other agencies a 10% commission if they wish to place inserts.
Did you know?
In 2010, our inserts sales team generated over £4.4m of net revenue for our sales clients, selling the UK’s largest portfolio with single monthly distribution of over 16m.
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