What we do
Clients and partner agencies appoint us to plan and buy insert media campaigns in to national press, magazines and ‘3rd party' distributions. Whilst we are known as the short term kings when it comes to entry costs (no bad thing for clients) we are equally adept at planning longer term campaigns, leading the strategy and analysing response data (see client testimonial).
What’s different
Whilst most 'generalist' agencies plan from a TGI/NRS spreadsheet, planning titles by demographic is only a SMALL part of our approach - We also plan titles by distribution strength (5 categories) and a combination of print formats.
There is no substitute to ‘real trading’ experience and no-one matches ours! - with learning’s across more than 80 clients and 850 different titles – we know when to says YES, when the computer says NO (its often the least known/sexy media that responds the best!).
The end result is that we produce a campaign with a broader selection of media, optimum print format and the lowest entry cost which equates to maximum ROI.
Did you know
We plan & buy inserts for over 80 clients - more than any other media agency in the UK.
|