What we do
Clients and partner agencies appoint us to plan and buy insert campaigns in national press, magazines and 3rd party distributions (3rd Party inserts piggyback other non-competing companies’ direct mailings and product despatches). Whilst we are known as the short term kings when it comes to entry costs (which our clients love, of course) we are equally adept at planning laid-down campaigns, leading the strategy and analysing response data.
What’s different
Whilst most 'generalist' agencies often plan from syndicated sources such as TGI/NRS, this is just a SMALL part of our approach - we also plan titles by distribution strength (which we break down into 5 categories) and their distribution efficiency by print format.
When it comes to direct response inserts, there is no substitute for the experience of having planned, bought and analysed results from thousands of campaigns - and there is no agency that can match our experience. We have learned from more than 200 clients and 850 different titles – we know when a higher cost per thousand will return a better ROI, and which distributions respond best (it’s often the least known/sexy media – that you may well not even know)
The end result is that we produce a campaign with a broader selection of media, optimum print format and the lowest entry cost, which delivers maximum ROI.
Did you know?
In 2010, we planned & bought inserts for 203 clients - more than any other media agency in the UK. There is no other insert company that even comes close.
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