We have always campaigned for inserts, but even by our standards we smashed it over the past 12 months…
Clients
Converting 43 new or lapsed clients to inserts
Growing the spend of 21 more
Building our total insert client base to 84 (more than any other media agency).
Strategy
Providing a credible alternative to cold direct mail for 20 times less cost
(fancy a piggy back insert?)
Planning & buying across more media - 845 different titles (£20 says you won’t know the best ones!)
Increasing our volume/spend with 9 out of the top 10 UK publishers (at a workable yield, of course!)
Results
Delivering over 65,000 individual responses to 1 insert campaign (the happy client advertised the results!)
Outperforming display press by up to 12 to 1 (who says an ad in the mag beats one in the hand?)
Achieving a gob-smacking response rate of 7.5% on a well-planned media schedule.
Making inserts the number 1 media channel for the majority of our clients.
Workin’ the crunch
Adding 14 staff to become the UK’s biggest insert resource.
Placing/printing over 1,300,000,000 (yes over a billion) inserts.
Growing our group turnover by 49%.
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