Cancer Research UK
Client : Cancer Research
Sector: Charity
Product : Donations
Date appointed : April 2009
Media responsibility: Insert
The challenge:
Prove that inserts work using the right format and media work to an agreed ROI.
What we did:
In depth results analysis allowed us to prove that using the right format in the right media would deliver outstanding response rates and donations.
The outcome:
By smashing the target ROI it has allowed us to drive down media costs based on further volume commitment and turned inserts into one of the best performing DR channels.
Testimonial:
Working with the insert house has totally changed our thinking on inserts - for the better ! We now have a channel that consistently delivers and we can continue to grow successfully.
Direct Marketing Manager - CRUK
|