AXA PPP Healthcare
Client : Axa PPP
Sector : Finance
Product : Private Medical Insurance
Date appointed : December 2007
Previous agency: Unkown
Media responsibility: Cost per Acquisition advertising
The challenge:
Extend cost per acquisition advertising from National Press to new media channels..
What we did:
We used our unique relationships with media owners to open up new cost per acquisition opportunities for AXA. This included a number of media owners who had previously never accepted a payment by results model.
The outcome:
Axa PPP now are no longer restricted to national press cost per acquisition. They are using regional press, 3rd party, newsstand magazines and mailed magazines giving them more choice. Similarly, the media owners, by accepting much of PPP’s advertising risk, have an additional revenue stream to supplement their total revenue.
|