Launched in 2003, The Insert House Ltd is a stand-alone media company within The Specialist Works group.
Our services include planning and buying insert media for clients (we book over 850 titles from all newsstand titles to 3rd Party) as well as selling inserts in to our own sales portfolio (16 million monthly ‘single-insertion’ volume).
Our print management company,IPH Globaloffer clients big cost savings on insert and DM print and production, whilst applying a 'media savvy' approach for maximum response, cost-efficiency and impact.
What's different
We realised a long time ago that the single most important factor in successful direct response advertising is how well a campaign is implemented.. Most agencies cover up their poor (sometimes appalling) implementation with strategy – but we can give you the best of both worlds.
Did you know?
Whilst we do not enter our figures, The Specialist Works group will have billings of £50 million in 2011, which would make us one of the top 20 media agencies in the UK. We will turnover £30 million in 2011 from inserts - a 50% increase year on year. Proof that inserts work - if you know what you are doing!
*source: Campaign media agency league table.
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