We have spent the last 7 years developing our knowledge of 3rd party inserts and have been converting our own sales portfolio and planning/buying expertise in to this growth area.

UK clients and partner agencies are now coming to the insert house as a one stop shop to access any UK 3rd party insert opportunity.

What are 3rd party inserts?
3rd party inserts are placed in to other companies’ mailings (statements, bills, catalogues etc.) or product despatch to their customers.

This “piggy backing” arrangement works for both parties as the host mailer offsets their mailing costs and the insert advertiser benefits from the power of direct mail at a fraction of the price.

There are now over 400 companies in the UK accepting 3rd party inserts and the advertising spend (according to the DMA) has grown to £132 Million per year.

Carriers now include retailers- Homebase and Debenhams, mail order companies - JD Williams, ASOS, Amazon, high street banks - NatWest and MBNA and a plethora of mailed customer magazines from National Trust to IKEA.

Twenty times cheaper than direct mail marketing?
Given that a typical mailing costs at least £500 per 000 (list rental, postage etc.) the trading rates of £15-£25 per 000 are fantastic value and allow advertisers to be bolder with test volumes.

Other benefits?

• Implied endorsement from the host mailer
• No wastage from inserts falling out at the news-stand
• There is no discrepancy between print run and circulation – you supply 200,000 inserts and they appear within 200,000 mailings
• Highly targeted – a fashion mail order buyer, a BMW driver, a golfer etc
• Speed of delivery to reach entire audience is 2–7 days (for direct mail)
• The customers are active responders not simply magazine/newspaper readers
• An untapped audience (reaching the parts display pages cannot reach)
• Responsive – proven to be 2 to 3 times more responsive than news-stand media.